I would say it's not, "can a game make you cry?" I mean if the game's going for that and they, uh, achieve it, then that's obviously outstanding. I think it's more about - it's what can bring you in and kind of bridge that gap and, and make this something that you talk about as an entertainment experience, like when you - when you watch a TV show and you come to work the next day and you tell your friends, "Oh, can you believe what happened on the show last night?" You know, we're getting to that point where people say, "I was playing a game last night. You'll never believe what happened. I got this, this, this, this." And people understand that dialogue. And that - to me, that's - you know, it - it's kind of that water cooler talk of, of being able to share your experiences and have them be different and have people, you know, like freak out. "Oh, my God. I've got to see that. That's great."