When it comes to looking at online games it is this art of combining intuition and metrics. The way I try to explain it, uh, to teams that I work with is you’d better start with an intuition and a feel and something you want to do and a feeling you want to create in your audience. Talk about what you want to make your audience think is boring. Talking about how you want - what you want them to do. Say, “I want my audience to do this.” Eh, it’s boring. Okay, rub your belly and pat your head. But if you start talking about how you want an audience to feel that’s something we’ve spent thousands of years in many cultures trying to do. So, if you start with how you want people to feel and you have an intuition and when you really care about it, it becomes a dream of how you want them to feel. That’s your vision. That’s where you start from. But like anything else in life you then end up - once you have created that and once you’ve shared it it’s now a dialogue. You can say, “Now you have seen - you’ve seen my work. Now go and admire it.” No, there are reviewers, there are critiques, there are responses. The audience my boo. The audience my get up and walk out of the theatre. What we have that is extraordinary now is this ability to both interact through language and through numbers with an audience and try and figure out, “What the hell does this mean” in the context of our vision, of our intuition. I think that metrics without vision, uh, produces a robot who is not going to get close to the uncanny valley. I think that vision without metrics is kind of like planning your anniversary dinner with your wife without asking her what she would like to eat or what restaurant she’d like to go to. Somewhere in there is having a vision of what you want to do and then having a dialogue with your audience that allows you to perfect it and create the emotion that you want to create as an author.