I don’t believe in episodic. I, I think it’s, uh -- as, eh, technology improves the video games get better looking, better f-, more functioning, more features. And, um, as that arms race, that, that cold war that happens in the video game industry escalates even further, content gets slower and slower to make. So, uh, the key to retention is frequency a, above all. Uh, eh, that’s why TV shows try to come out every week. Comic books try to come out every week. Those are actually a lot easier to produce every week than a video game. So, you see, uh, video games coming out episodically once a year. That’s not an episodic c-, piece of content. That’s a sequel, right? So, uh, we focus on the player-to-player mesh as a way to keep content moving in real-time. The players create far more interesting content than anything I can dream up. Uh, I can dream up a new character. It won’t even come close to the kind of drama that happens inside of the game. And e-, each message that passes through is highly targeted, customly crafted for the receiver. And you have an, a super intelligent being crafting all these amazing messages and actions and I’m just sending them through. That’s all I have to do. I just have to send them through. That’s it. I just have to process all of this stuff. So, the, when I get a mail inside of my game it’s far more interesting than getting a new level. I’ll get -- I, I, we get stuff inside of our games like the king is looking for a new queen and send me a mes-, a letter with, with 30 words or less on how, why you will make a good queen and like just ridiculous stuff like that. And, but, but it’s amazing when you see it ‘cause everybody’s laughing about it. It becomes part of the history of the game. People talk about it a month later, two months later. And all, all these moments that there’s no way that I could ever dream up. There’s just no way I could ever do it. So, I, I don’t even pretend to try. I don’t think I should. I think that’s a mistake. I, I think the world that they’re making is much more fun than the one I would.
