The cost of building your own can be very terrifying. You know, I don't want to pick on anyone, but, you know, I-I think they can afford it, right? So, so, Clash of Clans, you know, you know, incredible hit, one of the biggest hits of the history of our industry, um, built in their own tech by an incredibly capable team, like, perfectly, like, they know everything. They can do their own. It's well-done. There's no problems, right? I'm sure there is, yeah. Um, and what happens, you know, they're 13 months and, I don't know, 20 days or so late to Android. So, what's the opportunity cost? What's the foregone revenue for just a project like that? It's, like, I don't know, $100-$200 million dollars? Who knows. Uh, only they could tell, and of course, nobody knows. No, it's - it's, you know, the f - the - the - the - the cost of not having cross-platform technology, even when you're capable, uh, it's - it's - it's terrifying.