I think story does make game playing compelling on some level. I think it helps provide momentum. I mean I hear so many players saying, "You know I wanted to continue in it because I wanted to know what happened next." It can be a great motivation factor for pulling the player through the game. You know, they just want to see what happened with this character or what their next mission is going to be. So it's very good for giving context to the game play mechanics and the world, you know, why the player is there and what they're doing. Obviously not every game requires a story. There can be great games that have no story like Tetris or Puzzle Bobble or something. But we're getting more and more games that do have stories and quite sophisticated stories, in some cases.