I start mostly, uh - uh, with the subject matter. Not a story. The story is the last, really, part that I come up with. Uh, but I - yeah, it's about an experience, a place we've never been uh, or never played in. Uh, just like we're doing right now, you know, we're playing 5 million years ago, uh, in a jungle with, uh, this ape - ape. And we're going down the trees and you play with, you know - with - with the environment of a jungle. What does it mean? And uh - and then, I'm telling a story. But often, also, I think about structure. How do I structure the game? How uh - how do I, uh - uh - uh, justify the gamey part of a video game, and uh, just, like, the Sands of Time. The Sands of Time is my justification of having a rewind, uh - um, and also, it - the justification of dying in Sands of Time, which is it's a guy talking, telling the story of what the player's going to go through. And when you start the game, it's in fact the end of the story. Uh, AC, Assassin's Creed is about the animus and being able to relive your - the life of your ancestors and now ancestors, and really, I got - I got so many subjects I'm trying to always - in fact, it's funny. I feel like I'm always doing the same game about a guy jumping around with a sword. And right now, uh, there's no sword yet, but I'm still a guy - you're still a guy jumping around - or a girl, by the way, for the first time in any games that I make. You can pick what you going to do or - or what you going to play, because it's still a what - it's not a he or she yet. It's this thing. Anyway, and so, uh, yeah, structure, uh, new experiences, new settings, and in there, there is new way of interacting. And this is my goal. I'll always - right now, roughly since the last five years, I'm trying to come up with the actor that you can - once this actor will be built, and I call him Tom Cruise, let's try to build Tom Cruise, because it's funny. I could have pick another actor, but I - saying I'm trying to build Tom Cruise is a funny line. Anyway, and so, once we'll have this actor, I can put that actor in different situation, different, uh, time variants, and - and different, I would say, human emotions. That - that's my goal right now, while having fun with a controller. It's this mix of - of the two.