there’s a company called Ninja Met, Metrics that provides, uh, analytics on different, uh, sort of, uh, people in your game. And, and they’ve identified these people who they would call social whales, uh, who are the people who don’t spend money, um, but, but they actually are so friendly that they draw a lot of people into the game and they keep them playing. So, they could be like the head of a clan or something like that. Uh, maybe they’re not spending much money, but they, they draw so many people in. And those people spend money, uh, that, uh, uh, you know, they can be responsible for something like, you know, uh, uh, spending, uh, at 10 times the level of that one ordinary person might, might spend.