I certainly think that you can look at certain people and say, "That is a game done by RohrerJason" it just has a certain feeling. And you feel that auteur ship come through. So yeah, I think there is. I think the problem is games are usually more successful the more they give freedom to the player in interactivity, and so it generally reduces the profile of that author from, "you are reading my story from start to finish" to "oh yeah, I.M. Pei designed this building, and I recognize that" but I don't have to enjoy it. So again, I think its, it pushes the role of the game creator a little bit more into the background, similar to other art forms where you don't necessarily need to have that picture on the wall to know them. My guess is that most people have no idea of any game designer. They might be able to name one maybe. But they'll play a lot of games. And its similar perhaps to the animation industry: who made "The Lion King?" I don't know. I have no idea. But I know the actors in a live-action movie because I know their faces. And I think architects, painters, ones who are little bit more in the background: architects is a good parallel.