I feel like, yeah, everybody's just doing products these days. That's all we care about. Yeah, we do care a lot more about the Excel sheet than the actual work of art that we're doing. All of us. All of us, in all the fields. I understand why, because at the end of the day, you need the money to make sure that you pay your people so that they can work and you can do something else. But I - I strongly believe that, uh, if you have a purpose and if you have a - a - a - a, uh - a meaning in what you do, eventually, you'll be successful. That's - that's how I - I see it.