Women are better PONG players than men, because they have better small muscle skills. And this was sort of just at the beginning of women's liberation and it was tremendously satisfying for women to go into a bar, beat a guy when he wasn't throwing the game. Wow that was empowering. Next, it was a two-player game and so women would come into the bar, they would challenge guys, they'd win money and meet their future husband. I mean, the number of people who have told me they met their husband or wife by playing PONG I bet has been into the thousands of the years. And so I think that it was really a fun, social time and an interesting way of tapping into some of the things that people wanted.