We make too much money. Like, when, when, when it costs 50 million dollars to make a game, and you're hoping to make 500 million dollars from it, like you, you're conservative, like no-one wants to lose 50 million dollars. Um, and so we kind of got, like, if you look at the history of film, um, film didn't actually get big until after they had kind of figured out what they were doing. // Now we're already the quote unquote big up and coming you know, uh, entertainment form, and so we uh, production values are really high, and, and costs are really high. Which makes it really hard to experiment. And that's what's really interesting in the indie scene that's happening now, which is a, there's kind of finally a way for some healthy low, uh, experiments that happen that don't cost 50 million dollars of someone's money. Now that said I don't think that indies can do it alone. : I think that like, uh, uh, I think there has to be experimentation at every level.