To me, Pac-Man represents some impish qualities. When I was a child, I used to love practical jokes. Later on, I developed a great sense of admiration for Andy Warhol. It inspired me to try and imbue a sense of jest into something that still was able to function as a work of art. So I designed the map in the mold of a bright neon sign and I gave the characters personalities, which no one did at the time. I wanted to design the game as art. In terms of playfulness, we have Pac-Man running from the ghosts but who can eat a power cookie and turn on them. It is similar to Popeye, where Popeye can eat spinach and essentially filp the script. That was a game mechanic I wanted to play with and I thought that players would enjoy that. As you progress through the stages, they get more difficult. But you get treated to little comedic interludes between stages as well. I wanted to strike a balance.