It's a co - you know, I think innovation comes from a combination of things. A lot of it comes down to just experimentation and prototyping and playing around with ideas. Um, we started working on our virtual reality game and didn't know anything about motion sickness and discomfort. And so, that was something we started to explore. And we'd just try one thing out and does that make people sick? We'll try something else out, okay, that seems to work. And so, sometimes you just have to kind of blindly follow this path and see where it leads. Um, but then there's been other times where we might have an idea or there's a game that we really liked, and we thought wow, this game didn't quite get the recognize it deserves or didn't really live up to its potential. How can we take the core of that idea and expand it into something new.