What I have been blown away by Madden is to watch real NFL players change the way they play the game based on what they've learned from Madden. A couple of things in particular. The way that players, in real time, on the field, in the middle of a play have clock management in their heads today was simply not true two decades ago. It wasn't true. People couldn't do it. They didn't have enough game time strategic practice to carry the context in their head and do the tactical things they had to do. Now a guy comes up, looks up at the clock, sees there's 3 seconds left, there's nobody within ten yards of him- rather than going in the end zone, he turns left, runs down the end zone line until it clicks off, evading the tacklers, and then going in for the touchdown once it's zero. To make sure there is zero, zero risk of the other team making a comeback. Now in practice, the difference between zero and three seconds in the NFL is so infinitesimal it probably doesn't matter. But in Madden, that's not true! <Laughs Three seconds is too long! And so that's what they're doing, and when you see that happening and you know that it actually isn't even true about the real sport, that it's based on a perception that they got because they played 55,000 games of John Madden Football in addition to the 50 games of high school football that they've played. And that you are probably more responsible for their strategic understanding of the sport than the coach who gave four years of his life to it. I think you've changed the sport in the way that art is supposed to impact society.