Well, I think it's - you know, when, when we talk about [unintelligible] Cinema and that moment in, uh, in filmmaking, you know, the idea was - is that, at that time, you know, critics could go out and get a camera and get reels of film or short ends of film or super 16 or 16mm or 8mm and tell their stories. Um, it's not that you can't do that in games. But the language of games is code. And, uh, you know, while there are tools like RPG Maker and Twine and things like that that people use, uh, the, the tools you need are beyond some people, beyond a lot of critics. Like, you know, I'm not going to be coding a game anytime soon. Maybe that's why I'm a consultant instead of a game developer. Um, so - you know, but there are things like - you know, then there are games that allow you make games, things like Little Big Planet and Microsoft [showed] Spark and, uh, Minecraft and all of these other things. So, I think, over time, there will be certain tools that will get pushed down to the point like where you could have a critical movement that's sort of akin to that. Um, but, you know, maybe the indie games movement, which is composed of multiple movements, is most akin to what you're talking about. But I think, for people coming out of criticism or journalism, to make that - and I'm very clear even as a consultant but even when I was a journalist. Like I'm not - I don't make games. That's not what I do. That's not - that's - I, I, I work with game developers and game designers and the kind of mind that it takes to sort of see what they see and do what they do. Um, and if you look at - and you sort of see some people making the same assertions in film. I mean look at - uh, you know, Steven Soderbergh recently, you know, had a manifesto and then some subsequent interviews where he's extremely skeptical, um, and I think appropriately so, of the understanding that critics have of cinema, right? And I think, when you look at it through that lens, he's arguing that actually even the extremely - well, we would say, um, not being filmmakers, that the language - the critical language surrounding film is actually extremely impoverished, right? And is anyone going to rise to that challenge? I don't know, but we'll see.