Uh, it's kind of both. I mean, the - the rise of digital distribution is what, uh, really allowed us to get into making our own company in the first place. Um, all of our games have been digitally distributed. So, uh, starting on PS3, um, and Vita - PS3 first and then PS3 in Vita, and then now, like, PS4, Xbox One, uh, Wii U, uh - uh, the - the bar has kind of come down. And DrinkBox was really there near the beginning of that, I think. Like, we were one of the earlier, uh, independent developers to - to, uh - to start our own company. And uh, now it feels like the bar has come down even further. Uh, and you're right, it sounds - it does feel like, you know, there's a lot of competition out there. It's a lot harder to get attention from media. Um, luckily - luckily we became known, uh, a little bit earlier on, so now it's easier for us to - to talk to media, like when we reach out to - when we reach out to one of the bigger media sites, they know who - they've heard of us and they know who we are. I feel like if we were trying to start a company now, it's a lot more difficult because, you know, there's a lot of new companies starting up and why is - why is this media person going to read your email and why are they going to try your game when there's, like, 100 emails in their inbox from other people they - they've never heard of. So, I feel like it's a lot harder to stand out now. Um, it's kind of hard to tell if it's still growing at the same pace, or if it's kind of starting to level off. I - I do think it is probably starting to level off a little bit. Um, but I - I'm really not sure about that. Uh, it does - I - I have definitely felt over the last five years the amount of competition has really grown though, yeah.