The video game industry is horribly behind web technologies. It’s like pathetic actually. It’s really bad. Like, how many -- what’s changed since Quake? Nothing. Like, the graphics keep getting better, but the online keeps staying the same. So, the, the online technology inside the video game industry is a good 10 to 15 years behind just a normal website. What’s happening now is we’re going to retention based business. So, uh, web technologies are about to take front and center in, in the video game business. And the video game industry is largely unprepared for this. They don’t have database engineers. They don’t have scalability engineers. They have graphics guys and the graphics guys have largely been -- the graphics have largely been solved. Everybody uses unreal immunity. Show me where I can license a community engine? It doesn’t exist. Everybody makes their clans -- every time someone makes a clan in their game they make it uniquely for that game every single time. Isn’t that bizarre that you can have millions of games or tens of thousands of games that all have clans yet they all had to make it from scratch each and every time? But for some reason they’re all running on unreal unity, right? So, what we’re seeing is a big shift I think towards web technologies and, um, uh -- Video game companies not only have to make graphics and content, they also now have to be Skype which is a tremendous amount of pressure. You see this kind of, this pressure of people trying to go into more social, more multiplayer and they, they just fold under that pressure because they have no experience doing this stuff, absolutely zero. And you see if over and over and over and over again. And you can see -- you need so-, see solutions with just people providing simple stuff like leaderboards for God sakes. That’s not even hard. If you go on the in- -- basically, every single website in the world can make a leaderboard. Yet you go to a video game developer they’re sitting there scratching their heads saying, “How the hell do I make an online leaderboard?” So, um, there is just -- there’s a d-, huge shift going on technology wise that is catching the enti-, almost the entire traditional video game industry, uh, off guard. And all of the leadership basically has to change and that’s going to, that, that’s creating, especially for you to play because distribution matters and for you to play online matters and for you to play -- that’s creating a tremendous amount of frustration among traditional video game developers because they have no idea how this stuff works. So, they go into it and they just don’t want to learn it. And I think what you’re seeing is a generational shift b-, from the new, from the old to the new where the old as usually does not want to learn the new thing. And the new people are saying, “I don’t understand. How come you don’t understand this? I don’t, I don’t get it.” And you’re seeing this huge clash at least in the, in the, uh, traditional gaming press, uh, mainly ‘cause it’s all voiced by the older generation about how all this new stuff is all crap and what’s happening to my industry? Well, what’s happening to your industry is a massive technology shift that you are not staffed for. You just don’t have the experience. You don’t have the right people working, working with you. You’re not going to be able to make the kind of things that matter in the future. So, technology to us I think about voice. I think about, uh, real-time everything. I think about massive scalability. A huge number of real-time concurrent players in a single world. That’s what matters in a business where you make money on if people play it over and over and over and over again not graphic. Graphics get boring. -- that business isn’t going to work anymore. Um, so, graphics played an important role in attracting. That’s what they’ve al- -- that’s basically the only thing they’ve really done is attracted people to your game. And they’ll, they’ll still, they’ll still do that, but they will not, that will not be how anybody survives in the business ‘cause they just won't be able to retain. So, retention technologies are very, very different than attraction technologies. And, uh, the video game industry is struggling under the weight of that change right now.