A lot of people feel that kind of, when they're playing World of Warcraft, they come out of it thinking, wow I had a really productive day. But wait I was playing World of Warcraft all day. So they felt like they were doing a second job like I got to level up and collect loot and they feel that same compulsions- because people do like to be busy, people do like to be productive and games can give that simple task and reward feedback that is like a trigger in people. It's a compulsion mechanism, that's the phrase they use, getting people addicted to it. People talk about gameification in real life ever since that came up. And that's something I've thought about a lot. I just wish my gym was as addictive as games are, you know, role playing games you just cant stop playing them because you want that next reward and if the gym gave you credit every time you went to it, it would be effective and it will show how much people want to collect and achieve and rank up and do all these things. I mean, the army knew about that a long time ago.