You know, if I'm having this conversation with you, I'm trying to project energy and enthusiasm. And, as you're talking to me, you're trying to show that you're listening. And, conversation has all of these nuances that go along with it. And, what bothers me, is in games, is just this passive experience of listening, or watching the player just numbly do what you're doing. It's so disconnected from the emotion of it.It's like, you can watch the emotion of it, which is baby talk. But, we don't feel like we're involved in there. So, what we're going to invest a ton of money in, is you know, if I - if I'm feeling angry because I've had a bad day, how is that going to tinge me talking to you right now? It's going to come through. It's going to make me not have the mission outcome if I want. Or, if I feel happy, that's going to affect you. And, I think there are all these emotional mechanics to game play, that I just think no one is asking themselves how to solve. You know, I think in particular, as we're moving towards VR. You know, VR, the problem that solves better than anything else, is I think the problem that it's going to solve is narrative. Very, very immersive narrative. And, I think for that to really get to the holodeck level, I think we've got to get past baby talk, in how the way we feel as players affects the environment around us. So, that's the problem I'm interested in solving as an engineer.