Ken believes that his skills as a videogame design lie in creating immersion and creating a mystery, rather than playing off of the pleasure center of the brain, as many arcade-style games attempt to do.
I couldn't create pac-man because I don't have the keys to unlock those tiny primal spots in people brains that, you know, that the guys who made Tetris, and the guys who made pac-man did. Who could just sort of find that pleasure center, or pain center, whatever you want to call it, whatever drives that, and just pound on it, pound on it, pound on it. If I knew how to do that, I could probably make that kind of thing, but that's just not my skill set. My skill set is a much more, I have a much, you know, a much longer con. Which involves, you know, immersing people in a world and, and not telling them about the world and let them experience mystery. Um, and uh, I just, I just wouldn't know where to start.