I think there is that lack if a vocabulary where, I mean, you hear people now when they talk about TV, or they talk about movies, even talking about 3D technology in movies that are arising today, I mean, there's a pretty sophisticated knowledge just by the average person as to what it takes to make a movie. And that's to a large part by the film industry, through the award shows, the articles, the journalists reporting on it. Really broadcasting and educating people on what it takes to make movies, to make television shows. And there's a lack of that in games right now. People still don't have an understanding of how they're made, much less how to talk about them, which I think is an important part of really the acceptance of video games into our everyday lives and homes. When we can, at least talk about it with each other, talk about it with our kids, you know, in a way in that we have a common vocabulary, we say, wow, how did that make you feel? Or, that was an interesting choice by the developer, wasn't it? That gets to a much a better place and you can have that wider variety of styles.