So - so, yeah. You can really communicate emotion with the art styles of - it's important. Select the right one. I forgot that's really powerful also, because that's how people see it. Like, you see a screen shot. Then it communicates an emotion. And, then you go like, okay, so I want to experience that. And, after that it's all up to the game to deliver that experience. But, the first contact is - is through art.