And it's very interesting, you talk about game pacing, when you put in Fallout 3, you watch people okay let's see what the first hour looks like. And some people spend 40 minutes of that making their face. You know, I want to look this way, and do I want those kind of eyes? I always liked this kind of hair. But once their done with that experience, there is an immediate attachment to that's, that's me. And I think it's good too, they work as rewards and game devices, but when you're getting new skills or new weapons, outfits of clothing. When you play GTA, I'm embarrassed to say how long I flip through the shoe options in the store. I can buy shoes. Do I like those shoes? Would I wear those shoes out? And again, even though I'm following the narrative of a character I don't know as much about, because I got to pick his shoes, I think he's cooler. So, I'm going to play more.