growing up as an artist um, uh, your job is to break the rules, right, and-and once you know the rules, then you can break them. So, you know, these days we're looking to -- to break some rules because I think that's how you also get noticed. That's how you change -- you-you change your genre and you evolve it, is to break some of them. Um, you know, keeping the player engaged, telling a good story um, innovating, obviously those are all key things that we need to do on each and every game, and we're constantly looking for that. Uh, but um, at the same time, I'm looking to -- like, "Hey, why do -- why have we been holding the gun that way for the last 12 years? Is there something new we do about it?" You got to be careful of these things, but um, I think it's important to explore new areas and-and constantly see if you can change the rules.