The future of entertainment is interactivity. You have to be interactive with your entertainment for me, you know, specifically to, you know, enjoy the medium. I, I do watch movies, I do read books, but I have the most fun when I'm controlling what's on screen, I'm in control of the main character, you know it's, yeah sure it's fun to go see, you know, a movie that stars an action hero. But it's way better when I'm the action hero on the screen, uh, doing all these cool things. You know, for me, it's also the fantasy of being, um, in a situation that I would never be in in real life. So you know, I can go see a war movie, or I can put myself in w-world war II, and see what they experienced. You know, you play a game WWII, and you're like, Oh my god I can't believe what these guys went through. You know, you have, it's it's weird. You're having fun, but at the same time, you walk away from that experience going, I can't believe what, what those people experienced, because I just experienced it myself, and for sports, it's being, uh, interactive with, you know, Kobe, and with, Sidney. And with, um, you know the best NFL players and the best, so-soccer players and, you can't get that in any other enter- form of entertainment. And that's for me, is, is the most important part.