At the end of a long, addictive session of mindless fun, a lot of people really feel kind of bad about themselves; they kind of feel wait a minute- how many hours have I been sitting here? Aww man, I hate this game! And maybe they're drawn back to it later again and they sort of hate themselves after another session. You can imagine a different situation where they were compelled to stick with it because of something else, not because they were addicted to it, and where they were compelled to stick with it because it engaged them so strongly in an emotional way that they weren't expecting, and at the end of the experience they feel like, Wow, that was really worth it. That was a good use of my time. That transformed me. That made me feel something that I wasn't expecting to feel and now I'm thinking about the rest of my day in a different way, as opposed to thinking of the rest of my day by saying, Wow, now I have three less hours than I thought I would have this afternoon to do some of these other things in my life. So I think that basically we need to prove it to people- we need to create games that are like that, that engage them in different ways, and have them say, Yes, wow, that was worth it. I want to play more games that engage me in that way. And then that discussion about whether gaming should always be fun or not would disappear.