My roots in this entire industry comes from text-based MUDs. And I would say that, while building text-based MUDs, I've never experienced more emotional interaction and engagement with a game environment than I did back in those days. And I played "World of Warcraft" I used to be a competitive "Quake" player, I ran giant thousand-person guilds on other MMOs, I've played iPhone games, but all of those experiences really do pale in comparison, in terms of emotional effectiveness, to the original feelings that I had playing MUDs. But the emotions that I felt playing those games were very powerful- they were the first feelings I had of social discovery, social interaction, deep engagement with people that I really had never met before. It was exciting to form groups with these people and go off and do activities together on a joint basis. And that kind of bond was made possible because of the lack of a graphical interface and the lack of rich media, and so, to some extent, those text-based environments went straight to my subconscious. They went, you know, just the same was as in "Snowcrash" they talk about how when you're filtering in the metaverse, if you can somehow jack it into your cerebral cortex, it becomes much more vivid. The reason why text MUDs were so powerful was because its text, you don't have to filter images, you don't have to filter sound; its going straight into your imagination and straight into where your heart lives.